SFFILM Rebrand

SFFILM March 15, 2017

In time for the 60th anniversary of the San Francisco International Film Festival, Noah oversaw the introduction of a new logo and branding system for SFFILM. Developed in partnership with San Francisco-based branding agency MuseBrands, “SFFILM” was announced as the new public-facing brand of the San Francisco Film Society. A quartet of sub-brands—SFFILM Festival, SFFILM Presents, SFFILM Education, and SFFILM Makers—were also introduced to communicate and represent the full range of the organization’s year-round program offerings.